Ringless voicemail is an increasingly popular tool for businesses looking to connect with their customers in a non-intrusive and effective way. By delivering a voicemail directly to the recipient’s inbox without ringing their phone, businesses can convey important information, promotions, or reminders without interrupting the customer’s day. However, to maximize the potential of ringless voicemail, it’s essential to craft the perfect script—one that grabs attention, communicates clearly, and inspires action.
The first few seconds of your voicemail are critical to capturing the recipient’s attention. Unlike a live call, where you can adapt based on the customer’s response, ringless voicemail scripts must hook the listener right away. The goal is to prevent the message from being deleted before it’s fully heard.
To achieve this, begin by introducing yourself and your business clearly and succinctly. Avoid sounding overly formal or stiff—your tone should be friendly and approachable. Here’s an example of a strong opening:
“Hi, this is John from FreshStart Cleaning Services. I hope you’re doing well today!”
This introduction is brief and personal, immediately setting a positive tone and building rapport. It avoids being too salesy or robotic, helping the recipient feel more comfortable.
Personalization is one of the most powerful tools you can use to make your voicemail more engaging. While you may not be able to craft individual voicemails for every recipient, you can segment your audience and tailor the script to each group. For example, create different scripts for current customers, potential leads, or individuals who have recently engaged with your business.
If possible, address the recipient by name. Personalizing your script based on previous interactions or interests will make the message feel more relevant. Here’s an example of personalization:
“Hi Sarah, this is John from FreshStart Cleaning Services. I noticed you booked a cleaning with us last month, and I wanted to let you know about an exclusive discount we’re offering to our valued customers!”
This approach makes the message feel customized rather than generic, increasing the chances that the recipient will listen to the entire message and take action.
When crafting a ringless voicemail script, clarity is key. The recipient won’t have time to replay the message multiple times, so you need to convey your message quickly and effectively. Avoid jargon or complex language, and get straight to the point.
Here’s an example of a clear and concise script:
“Hi, this is Emily from SuperFit Gym. We’re excited to announce a special offer for new members—join this week and get your first month free! Just give us a call at 555-1234 or visit superfitgym.com to learn more.”
Notice how the script is direct and to the point. It clearly explains the offer, includes a call to action, and provides contact information, all within a short message.
Your voicemail message should always include a clear and compelling call to action. What do you want the recipient to do after hearing the message? Whether it’s visiting your website, calling your business, or claiming a discount, the action you’re asking them to take should be easy to follow and understand.
The call to action should be placed toward the end of the voicemail and delivered with enthusiasm. Here are a few examples of effective CTAs:
By providing a clear CTA, you’re guiding the recipient on what steps to take next, increasing the likelihood that they’ll follow through.
A successful ringless voicemail script should sound natural and conversational, not like a sales pitch. The more relaxed and approachable you sound, the more likely the recipient is to engage with your message. Avoid speaking too quickly or using an overly formal tone, as this can come off as impersonal or rehearsed.
Imagine that you’re leaving a voicemail for a friend or colleague. Keep your tone friendly, upbeat, and confident. For instance:
“Hey Mike, this is Karen from Smile Dental. Just a quick note to remind you that your next cleaning is coming up soon! Give us a call at 555-9876 if you need to reschedule or have any questions. Looking forward to seeing you!”
This message sounds casual and friendly, which makes the recipient feel more comfortable and encourages them to respond.
When crafting your voicemail script, be sure to emphasize the value or benefit of your message. Why should the recipient take the time to listen and respond? Whether you’re offering a special promotion, announcing a new product, or reminding them of an appointment, make sure the benefit is clear.
Here’s an example:
“Hi, this is Dave from QuickTech Solutions. We’re offering our customers a free consultation on their IT needs this month. It’s a great way to ensure your systems are running smoothly and securely. Just call us at 555-6789 to schedule your consultation!”
In this message, the benefit (a free consultation) is highlighted, giving the recipient a strong reason to act on the offer.
Although you want to provide enough information to be persuasive, it’s essential to keep your voicemail script short and to the point. A good rule of thumb is to aim for a message that’s 20-30 seconds long. This gives you enough time to introduce yourself, explain the reason for the call, provide a call to action, and thank the recipient for their time.
Long messages may cause the recipient to lose interest or stop listening before the end. Here’s an example of a short and effective message:
“Hi, this is Lisa from Fresh Cleaners. Just wanted to let you know we’re offering a 20% discount on all services this month. Call us at 555-4321 to book your cleaning today!”
This message is brief yet informative, ensuring that the recipient gets all the necessary information without feeling overwhelmed.
No voicemail script is perfect on the first attempt, which is why testing and optimization are crucial. Once you’ve written your script, try recording it and listening back to identify areas for improvement. Are you speaking clearly? Does the message flow naturally? Is the call to action compelling?
It’s also helpful to run A/B tests on different versions of your script to see which one performs better. Try varying your tone, CTA, or even the offer itself to find the most effective combination. Track the results of your voicemail campaigns, paying attention to response rates, and make adjustments as needed to continuously improve your script.
When using ringless voicemail for marketing purposes, it’s essential to comply with relevant regulations, such as the Telephone Consumer Protection Act (TCPA). Make sure that you have obtained proper consent from your recipients before sending voicemails, and always include an option for recipients to opt out if they no longer wish to receive messages from your business.
Creating the perfect ringless voicemail script requires a balance of personalization, clarity, and a strong call to action. By following the tips outlined in this article—starting with a strong opening, keeping the message concise, and emphasizing the value you’re offering—you can create a voicemail script that resonates with your audience and drives action.
Remember to keep your tone conversational, test your script for optimal performance, and always comply with legal regulations to ensure your ringless voicemail campaigns are both effective and compliant. With the right approach, ringless voicemail can become a powerful tool in your marketing strategy, helping you connect with customers in a way that feels personal, convenient, and impactful.
