Need more insurance leads? Tired of losing insurance customers to the competition? Frustrated at your lead costs and time it takes to write new policies? It might be time to test out what ringless voicemail drops can do for you.
Ringless voicemail technology has proven to be very effective and valuable in a variety of industries. Yet, it may have one of its best applications for the insurance business.
This can apply to independent and remote insurance agents, mid-sized local agencies and even large national franchises.
Ringless voice drops can be used for virtually any type of insurance, including:
Some of the most common and old school methods of insurance marketing include:
While some of these methods have worked well in the past, they are all facing challenges today. Some have just become completely ineffective. Others just too expensive. Or they may just be limited in their reach or take too long to pay off. Everything is cyclical in marketing, and now it is ringless voicemail that appears to be rising as the best choice for insurance agencies.
If you haven’t experienced them yet, ringless technology drops voicemails into users’ voicemail boxes, without the phone ringing. This by passes call ID issues and calls being bounced by busy prospects and customers. Connection rates have proven to be many times higher than most other forms of marketing and communication today.
Ringless is capable of being sent to one or several connections in a group, or to thousands and hundreds from a database within moments and only requiring a click or two.
Put simply, ringless voicemail is highly advantageous for insurance agencies for being:
Insurance leads are in high demand. They can be expensive and elusive. Ringless voicemail brings a whole new way to generate hot inbound calls from interested prospects. Perfect for driving highly targeted, high quality calls to your sales team. Bringing more efficient, cost savings and high conversion rates with them. You’ll be able to use this technology to recruit better salespeople, and keep them fresh and engaging at their best performance levels all day. Very hard to beat the cost per action of these insurance leads, even with social or PPC marketing.
In most cases, in spite of the need, insurance customers are very reluctant and skeptical. That means they may need more than the average ‘7 touches’ to go from first connection to closed paying customer. It may take an average of 10 or 12. Some of that can be achieved with social, PPC, content marketing, display, TV and radio, email and even texts. Yet, if you’re reading this there is a high chance you already know that these channels alone are tough for generating the results you want. It’s even hard to just reconnect with a hot prospect after you get them to fill out a form on the web. Voice drops are the perfect addition to your funnel for an effective new medium that will differentiate you and get through.
Even after securing new policies and clients, there is a lot to be done to keep those customers and keep them as profitable customers. Ringless voice drops can be very valuable in distributing warnings and tips to customers to help them avoid damage and the need to file a claim. When something does happen, ringless can help make the needed connections fast to minimize the need for payouts, and provide better customer service. All while saving more money and keep up your net.
Obviously, that initial customer acquisition and policy is just the tip of the iceberg of that person or business’ value. Real profitability comes from the upsells, add-ons and multi-policy discounts. Ringless is ideal for promoting these options in a warm way and increase the customer value of everyone you touch.
There is no question that it’s competitive out there. If it wasn’t hard enough to write those first policies for new clients, it is even harder to keep them. Use voice drops to stay top of mind, execute on retention and rewards programs, announce discounts, and generate referrals.
Even in your best month as an insurance agent or agency, you can go broke if your cash flow isn’t consistent. Utilize ringless to keep customers on track with premium payments, solve issues with late payers, and get those in default back in the game.